Portfolio
SoYummy: Signature caramel-coated Popcorn.
Client
SoYummy
Project Type
Branding & UX Design
Industry
Tech
Year
2019
About the Project
So Yummy Popcorn, founded in 2016, delights Nigeria with hand-popped, signature caramel-coated popcorn. It’s a snack of pride, perfectly crafted to satisfy with every bite. Committed to quality, So Yummy is a household name for delectable treats that bring joy to any occasion or just your everyday snack time.quis ultrices. Ac urna magnis pellentesque imperdiet tortor facilisi rhoncus eni
The Problem
The Nigerian snack market is saturated yet paradoxically underserved when it comes to high-quality, culturally resonant treats that can be personalized for special occasions. Consumers are looking for more than just a snack; they want a snack experience that feels personal and celebratory
01
Market Gap
The snack market often lacks locally-made, quality treats that capture the essence of Nigerian taste and pride.
02
Popcorn variety needs
There’s a deficit of personalized snack options for special events, leaving a niche for bespoke treat customization.
User Pain Point
We need more popcorn variety
I wish I could serve popcorn as a premium snack
Ouch! I just cracked my teeth through the corn
Process
My design process commenced with in-depth market research, identifying key user requirements and pet care service gaps. Iterative design iterations followed, integrating user feedback to refine a user-centric interface. This approach ensured the creation of an intuitive, responsive design that addresses the real needs of Popcorn lovers and Snack makers
Solution
Here are some of the deliverables I created for SoYummy Popcon
Project Highlights
Was an absolute delight seeing our visions and ideas come to life
